5 Tips to Boost Hotel Direct Revenue

hr12Online Travel Agencies (OTAs) such as Expedia, Agoda or Booking.com have become a crucial source of hotel revenue. Independent hotels are particularly dependent on OTAs for their revenue. While this is not necessarily a negative trend, hoteliers should avoid relying too much on this channel for it may hurt the hotels’ profitability. OTAs usually demand around 10-20% in direct commissions. Additionally, the rate parity agreement with OTAs limits the hotels’ pricing options. Hotels, therefore, should work hard to boost direct bookings from their own websites and reduce the cost of acquisition. You as an hotelier can follow these best practices from experts in the field of hotel management to drive your direct revenue.

1. Pay attention to the review sections

Travellers often read online reviews before choosing their properties. Constantly monitor the review sections on the OTAs’ sites as well as review websites such as Yelp and TripAdvisor. You should try to respond to as many reviews as possible, and as soon as possible, regardless whether they are positive or negative.

2. Utilise OTAs to drive direct bookings

You should consider OTAs much more than booking engines in your marketing strategy. A large number of travellers use OTAs as a tool to do research and plan their trips. 52% of them will eventually visit your website after seeing your hotel on an OTA, according to Google. Therefore, you need to make sure the information on your website and on the OTAs are consistent.

Follow the next practices to ensure that once they land on your website, they will stay and book instead of going back to the OTAs’ sites.

3. Make the booking process easy

Ensure that your booking engine is easy-to-use and accepts a wide variety of payment methods. You can use the OTAs’ booking processes as a benchmark. Pay attention to your call-to-action i.e. the “Book Now” button. Make sure that it is clearly visible and placed in a prominent position on every page of your website. Make sure your website is friendly to mobile devices as mobile web access will soon exceed access via desktops.

4. Offer the same rates on your website as you do on OTAs

Getting the customers to visit your website would mean little if they are not provided with the best deals. Many hotels, surprisingly, still offer cheaper rates on OTAs than on their own websites. Most travellers are price-sensitive and would not book through your website if the rates are not comparable with the rates on OTAs. So ensure that the offered rates are identical across channels. You could also throw in some extra perks such as free breakfast, Wi-Fi or tickets to sweeten your direct offers without violating the rate parity agreement.

5. Incentivise repeat direct bookings

It is always more costly to acquire a new customer than it is to keep an existing one. Implement a loyalty program to secure repeat direct bookings. This should apply to not only your direct guests but also those who booked via OTAs. For instance, you can send them emails offering discounts if they book directly next time.

Tips for Choosing an All Inclusive Heritage Resort

hr11An all-inclusive heritage resort helps you to completely relax and focus on fun activities without bothering about the expenses. We give you a few tips to choose a great all-inclusive heritage resort for a tension-free holiday.

What is an all-inclusive heritage resort?

They typically club all the activities while you are on a vacation like lodging, dining, fun and sports activities and even provide snacks in one package. If you want to explore a destination all by yourself, you may not enjoy an all-inclusive heritage resort. It is for those who want to just relax and chill out by engaging in activities provided by the resort. This can include outdoor trips as well.

Look for off season deals

You won’t get great deals during holidays. It is a known fact that prices are quite high during peak seasons. You may get up to 50 percent discount during off season.

Book as early as possible

It is better to book all-inclusive heritage resorts as early as possible. There are people who book resorts almost a year in advance. They look at the rates and book during the sale season, wasting no time.

Read the agreement thoroughly

Look for extra charges as well as hidden charges. And to get to know all these details, you must read the fine print thoroughly. You must be aware whether they are charging extra rates for telephone and internet. See whether alcohol is included as part of the package. If you do not want to laze around, instead would like to engage in activities like salsa, pottery making or visit heritage sites, you must check whether the resort is providing these classes or trips free of cost.

Service and quality

An all-inclusive resort should be booked based on good service and quality. They might be offering great deals, but if their service is not good then you won’t be able to enjoy your vacation. If it is a family vacation, you must check whether the resort is offering activities for people of all ages. Also check the occupancy rules. If there are young children, you might even need child care. All-inclusive heritage resorts are value-friendly options for travellers. If you are too choosy when it comes to food, then it is better to purchase la carte vacation options. Take all these factors into consideration.

Do your research

To get all-inclusive heritage resort deals, you must do a little bit of research online. There are websites that offer discounted packages. Most of these sites have guest reviews. Read them. This will make your job all the more easy.

Call a travel agent

It is not easy to make out the list of room categories, but a travel agent can easily find out if it’s worth to book a room with a view. They can even get you good deals. They may even have the contact to get you upgrades and other discounts, which you may otherwise miss out. A travel agent can sometimes save time and money.

Marvelous Hotels Around the World

hr10Luxury can surely cost you a great deal of money. However, once you receive the amazing treatment when staying with the finest hotels in the world, it’s worth it to pay this price. These amazing hotels would make you forget all your worries and enjoy the joys of life like never before. From the outstanding buildings to the hospitable services, it is a delight to stay in one of these magical hotels.

1. The Cloister Sea Island, Georgia

If you’re looking forward to stay at a hotel that defines elegant, the Cloister is the perfect choice. Home to 200 luxurious rooms, the private beach is surely the star feature of your stay at the Cloister. Much of your life’s desires will be fulfilled once you make your way there. Built in Mediterranean style, the grandeur of this majestic place is surely very appealing. Apart from the main building, it is worth exploring the Cloister Ocean Villas that have been built to perfection. Guests can access all the world class amenities that they could possibly wish for.

2. Jade Mountain St. Lucia, St. Lucia

If you truly wish to enjoy the stunning beauty of St. Lucia, the Jade Mountain resorts are ideal in every manner. The architectural design is extremely inspiring for the guests who make their way here. Because it is situated in lush green setting, it’s the perfect nature break travelers could ever wish for. It is not a wonder that the resort has been awarded a number of times for being exclusive when it comes to the way it treats its guests. The grandeur of the rooms and the location surely makes you feel you’re living a dream that is too good to come true. The day at this resort is surely once in a lifetime experience.

3. Primland Resort, Virginia

When it comes to luxury stays, Primland Resort is one of the best ones that is going to turn your holiday truly special. For golf lovers, the outstanding facilities of the resort are truly pleasing. The best aspect of staying at this resort is a range of indoor and outdoor activities that the guests can benefit from. All this is arranged in a natural setting. The resort has done its best to keep the environment as natural as possible. For nature lovers, it is absolutely overwhelming to see the range of wildlife they can spot during their stay at Primland Resort.

4. Gili Lankanfushi, Maldives

For honeymooners and anyone who wishes to have a magical break, nothing beats the beauty of Maldives. There are plenty of resorts you can choose while in Maldives, but Gili Lankafushi truly stands out from the rest. Surrounded by tropical gardens, it is truly heavenly to see a part of the part that is so serene and tranquil.

Quick Guide to Making Hotels Feel More Like Home

hr9Unless you travel for a living, it is likely that you feel more at home in your home than on the road. You’re not alone; studies show that people have trouble falling asleep in new places. Try these tips to ease your mind during your next trip away from home.

Mementos from Home

Before you begin to settle in, make your temporary place feel like your own. Pack a family picture, a light throw, or a pillow from your home to bring familiar touches into the room. Like a child’s security blanket, these items can instantly make you feel relaxed as you spend a few nights away.

Sleep Masks

Some may think eye masks are for divas. Think again. If you are a troubled sleeper, covering your eyes can ensure the necessary darkness to maintain a deeper slumber. If there is a light under your door from the hallway, place a towel in the crack to create a completely blacked out space. Be sure to draw the curtains as well. If you are worried about oversleeping, ask the front desk to arrange a wake-up call. It is one of the best perks of staying in hotels!

Spa Time

We all love to hoard beauty products while traveling. These small containers come in handy when carrying only hand luggage. If you are able to check bags, however, consider packing your favorite body washes and bubble baths, and take advantage of your hotel room’s bathtub. Buy essential oils in your favorite fragrances. Some popular scents include lavender, eucalyptus, or even lemongrass. Turn off the lights and crack the door so you can turn your space into a soothing spa.

Eats and Treats

If you are staying in a place with a kitchenette, be sure to pack your favorite coffees, teas, sweeteners, and snacks. Keeping your food routines as normal as possible can help you feel at home while on the road.

Hook It Up

Be sure to bring whatever devices you use to connect your electronics to the television. Many hotels will have a docking station for phones. Having the option to listen to and watch your preferred songs, shows, and movies will make it feel as if you’ve never left home.

Traveling with Kids

Children often have an even harder time adjusting to hotels, but the following tips can help make their transition smoother. Pack one stuffed animal per child to ensure that each child will sleep comfortably. Make sure there are enough snacks for each day of your stay; your children will behave much better if they get to munch on their favorite snacks. Bring a gallon-sized freezer bag full of markers, crayons, colored pencils, or watercolor sets along with a giant sketchpad; this will occupy your young ones for hours. If there is room, pack some board games. Even in this digital era, traditions like these can help families create lifelong memories.